R29 - Money Diaries

Client: Refinery29 Design Director: Andreina Carrillo Money Diaries is R29's platform for user-submitted stories about spending habits. The rebrand includes logo design, color palette, and image templates that accompany the 'diary entries', creating a compelling visual narrative. Goal: Encourage empowerment and inclusivity in conversations about money, and create a space for honest financial stories. Bold and unapologetic visual identity to counter intimidation. Design Elements: Background patterns inspired by money-tracking and diary-writing (composition book cover, notebook, ledger). Collage of money metaphors (piggy bank, bread, bacon, coins).