Hi, I'm Bárbara Astrini!
I'm an Emmy-winning art director and motion designer, with a focus on preschool animation and branding. As a young immigrant from Brazil to the USA, television and books were my gateway to understanding the new world around me. My work is rooted in joy, justice, and color, inspiring the audience to be their happiest, most authentic self.
LOJA is the creative lab: Studio LOJA puts together full teams to produce design, art and animation, and Shop LOJA designs tactile products that make our days livelier.
Based in Queens, NY, I'm from São Paulo, by way of the Carolinas. I'm also an adjunct professor at the Fashion Institute of Technology (SUNY).
Based in Queens, NY, I'm from São Paulo, by way of the Carolinas. I'm also an adjunct professor at the Fashion Institute of Technology (SUNY).
Press
WorkingNotWorking - Level Up: Art Direction and Motion Design w/ Bárbara Astrini
The Imposter Syndrome podcast - Interview
Rebecca Randall Bryan Art Gallery - "Quarantine Creatives"
Refinery29 SOMOS - "I'm a No Sabo Kid"
Luxus Magazine - Interview (in Portuguese)
Edwards College Alumni Series - Interview with Scott Mann
Grand Strand Magazine - "Coastal Carolina University Grad Earns An Emmy For Her Creative Work"
BJO Da Lora - "Bárbara Astrini Receives Honor at Bar do Nelson" (Interview in Portuguese)
Tapestry Magazine - "CCU Alumni Barbara Astrini Earns 2019 Emmy Award"
Viacom News - "The Creatives Who Push Nick Jr. Characters Beyond the Box"
Promax, The Daily Brief - "Nick Jr. Livens Up Halloween With Fun Music Video"
WMBF News - "CCU alum takes home Daytime Emmy Award"
NickALive! - "Nickelodeon Wins Four Awards at 46th Annual Daytime Creative Arts Emmy Awards"
GirlBoss - "Beyond the #Girlbossmoment: Bárbara Astrini Empowers Future Makers & CEOs"
Promax, The Daily Brief - "Real Kids Play with Animated Characters in Nick Jr.’s Brand Refresh"
Parents' Choice Awards: Nick Jr. Alpha-Beats
Parents' Choice FUN STUFF Award: Nick Jr. Sunscreen Song
Select clients
Scholastic
Sesame Street
Nickelodeon
Room to Read
Refinery29/Vice
Tinkercast
IBM
Meta (agency: Bien)
Google (agency: Bien)
Kiehl's (agency: Hearst iCrossing)
Nearpod
Winky Lux
Scholastic
Sesame Street
Nickelodeon
Room to Read
Refinery29/Vice
Tinkercast
IBM
Meta (agency: Bien)
Google (agency: Bien)
Kiehl's (agency: Hearst iCrossing)
Nearpod
Winky Lux
Speaking events
Dash Bash - 2025
WorkingNotWorking - 2024
NYS Migrant Education Program - 2023-24
Fashion Institute of Technology - 2023
NYU Tisch School of the Arts - 2023
Parsons School of Design - 2022
Coastal Carolina University - 2021
School of Visual Arts - 2018
P.S.195 - 2017
Mackenzie Presbyterian School - 2016
College Media Convention - 2016