Hi, I'm Bárbara Astrini!
I'm an Emmy-winning art director and motion designer, with a focus on preschool animation and branding. As a young immigrant from Brazil to the USA, television and books were my gateway to understanding the new world around me. My work is rooted in joy, justice, and color, inspiring the audience to be their happiest, most authentic self. 
LOJA is the creative lab: putting together full teams to produce design, art and animation, to creating tactile products that help make our days livelier. I'm based in Queens, NY, from São Paulo, by way of the Carolinas. 
Please contact me at babs@barbaraastrini.com for any inquiries or to say hello!

WorkingNotWorking - Level Up: Art Direction and Motion Design w/ Bárbara Astrini
The Imposter Syndrome podcast - Interview

Rebecca Randall Bryan Art Gallery - "Quarantine Creatives"
Refinery29 SOMOS - "I'm a No Sabo Kid"
Luxus Magazine - Interview (in Portuguese)
Edwards College Alumni Series - Interview with Scott Mann
Grand Strand Magazine - "Coastal Carolina University Grad Earns An Emmy For Her Creative Work"
BJO Da Lora - "Bárbara Astrini Receives Honor at Bar do Nelson" (Interview in Portuguese)
Tapestry Magazine - "CCU Alumni Barbara Astrini Earns 2019 Emmy Award"
Viacom News - "The Creatives Who Push Nick Jr. Characters Beyond the Box"
Promax, The Daily Brief - "Nick Jr. Livens Up Halloween With Fun Music Video"
WMBF News - "CCU alum takes home Daytime Emmy Award"
NickALive! - "Nickelodeon Wins Four Awards at 46th Annual Daytime Creative Arts Emmy Awards"
GirlBoss - "Beyond the #Girlbossmoment: Bárbara Astrini Empowers Future Makers & CEOs"
Promax, The Daily Brief - "Real Kids Play with Animated Characters in Nick Jr.’s Brand Refresh"
Parents' Choice Awards: Nick Jr. Alpha-Beats 
Parents' Choice FUN STUFF Award: Nick Jr. Sunscreen Song

Select clients
Scholastic Book Fairs
Sesame Street
Room to Read
Meta (agency: Bien)
Google (agency: Bien)
Kiehl's (agency: Hearst iCrossing)
Winky Lux

Speaking events
WorkingNotWorking - 2024
NYS Migrant Education Program - 2023-24

Fashion Institute of Technology - 2023
NYU Tisch School of the Arts - 2023
Parsons School of Design - 2022
Coastal Carolina University - 2021
School of Visual Arts - 2018
P.S.195 - 2017
Mackenzie Presbyterian School - 2016
College Media Convention - 2016
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