Kiehl's 5.20 Campaign

Animation & motion graphics for Kiehl's 5/20 campaign. 5/20 is a love holiday in China, because the words "five two zero" in Chinese (wǔ èr líng) sound like "I love you" (wǒ ài nǐ). Agency: iCrossing/Hearst Client: Kiehl's Art Director: Kayu Tai Sr. Designer: Catalina Florea Producer: Emily Keim